X2 Design
  • Classic Riblaid was an embossed, high cotton, high white paper in need of a contemporary makeover. X2 designed a piece incorporating French folded pages printed front and back - utilising print show through as a considered and desirable design element.
  • The theme to commemorate Telstra Super's 20th year annual report was connection. X2 Design travelled around Australia to photograph and profile fund members, before relaying their stories in an evocatively worded and designed keepsake report.
  • This uniquely housed, sleekly blue set of postcards - designed by X2 to promote Melbourne and Victorian tourism - was given to visiting dignitaries during the 2006 Melbourne Commonwealth Games.
  • Produced for the Department of Innovation Industry and Regional Development (DIIRD) this annual report was designed to showcase the department's achievements throughout the year. A two colour print format assisted with legibility.
  • A family like no other. This is how X2 Design represented ED's Brilliant family of papers. From bantam to boofer, each paper weight in the booklet was printed with its own fabulous family member, helping to outline its unique virtues. Gotta love family.
  • This report was designed to inform on the positive outcomes of a State Government initiative to improve community access to the internet. The report showcased the diversity of community members benefiting from the initiative.
  • As the name would suggest, Rhino is a super heavy duty pasteboard. X2 Design created a National Geographic style promotion, treating the folder, product specifications and paper samples as mock articles on the beast. Sir David would have been proud.
  • The brief to X2 Design was succinct. Find a great Australian performer to align Onyx 100% recycled paper with. X2 Design response was to photograph and profile the Ashton's Circus family in action. The piece took Gold at the Australian Catalogue Awards.
  • To celebrate 25 years of the OPP in Victoria, X2 Design created a commemorative book profiling each Director of Public Prosecutions serving during that period and the defining criminal cases during their tenure. A trace envelope completed the book.
  • These quarterly newsletters were the ideal opportunity to showcase the company's latest paper ranges and profile Australian designers using EDs stock in innovative ways. X2 Design masterminded Papertalk, theming, writing and designing each issue.
  • These A0 sized City Club posters needed to showcase the company's range of pants in their best light while ensuring a sense of lifestyle was retained. Composed images and a cool grey palette saw City Club pants walking out the door Australia-wide.
  • This year's theme was The Journey, a theme X2 Design illustrated by paralleling the trials and tribulations of a road trip with the ups and downs of investing in superannuation - the emphasis being on the rewarding nature of the journey.
  • X2 Design created and produced this DL flyer for Sustainability Vic to inform home owners of the multitude of environmental initiatives and programs available to the public. Stock photography sourced by X2 Design proved a cost effective imagery solution.
  • The theme for this superannuation annual report was Value. X2 illustrated the concept by profiling fund members and eking out what it was they valued - while also highlighting the value of being a Telstra Super member.
  • This three colour annual report was designed to profile the individuals that make up the Office of Public Prosecutions, together with outlining their roles. Serious crimes the OPP prosecutes on behalf of the public were also profiled.
  • X2 Design designed and produced the Parkville Precinct brochure as a marketing tool to help promote the area as a hub of medical research, treatment and learning. A clean grid combined with lifestyle images was worked into a predominately blue palette.