X2 Design
  • Melbourne Docklands wanted a campaign both directing visitors to the precinct and showcasing what to do once they arrived. A range of strong, simple headlines combined with cheerful images set the tone for this highly successful outdoor campaign.
  • State Government's groundbreaking Northern Victorian Irrigation Renewal Project (NVIRP) was to be showcased at a US delegation. This Case Study - researched thoroughly and explained in clear, simple language - proved to be the ideal leave piece.
  • X2 Design developed a brand personality for sandwich company SupaSanga, expressed through a playful visual identity and quirky words. Snappy copy lines on cards, banners and web reinforce SupaSanga's sunny philosophy.
  • To help commemorate its 20th year, Telstra Super sent X2 Design off to profile four individuals representing the diversity of its Australia-wide membership. The result was a selection of photo-journalistic stories well worthy of the fund's celebrations.
  • Selling Melbourne's ex-display furniture, Suite Deals needed to refresh its messaging. From establishing the tagline 'Everybody loves a Suite Deal' to press and radio advertising, X2 Design's words helped to inject new enthusiasm into the brand.
  • Following on from the successful 'Summer's @ Docklands' campaign, X2 Design's uncomplicated messaging clearly outlined what was on offer at Docklands over Winter. Booklets, web banners, radio and outdoor advertising all told the tale.