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Strategic Development Service |
| X2 Design offers a comprehensive strategic development service, covering all aspects of pre-project planning such as defining target audiences and objectives, defining constraints and opportunities, creating a project brief, creating a project plan, defining budgets and creating timelines and media plans. |
| Steps involved in Strategic Development: |
1. Identify and understand the task
• Identify the task at hand through an initial discussion with the client
• Identify and understand the audience
• Identify and understand any relevant historical context/background to the task
• Identify and understand current climate (political/social/environmental). |
2. Define objectives
• Identify and define task objectives
• Objectives should be specific, measurable and achievable and should include timelines. |
3. Establish budget
• Utilise X2 Design’s existing costing structure against the defined objectives. |
4. Provide a return brief and costing proposal
• Utilise X2 Design’s proposal template to supply an outline of all costs required to successfully
complete a project. |
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| ’We’ve been working with X2 Design for many years, both as a supplier and client. Their print and pre-press knowledge certainly sets them apart from most design firms.’ |
| Chris Terry Director, Blueprint |
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