Description
Telstra Super asked X2 to develop a visual concept for their Annual Report of 2005/06. Telstra Super wanted to illustrate their excellent performance for the year and X2 decided on a theme entitled “A super performance doesn’t just happen”. Dancesport was chosen to best visually represent this statement, as its competitors look effortless, yet have gone through years of dedicated training. Throughout the Annual Report, parallels between investment and the theme where made to reinforce key messages. X2 provided concept development and photography art direction, design and print/production management.